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Rose Marie Reid was a world famous swimsuit designer in the 1950's.She revolutionized the swimwear industry by introducing the buttonless one piece swimsuit,photopermeable tan through fabric and adding figure moulding internal support structures like built in cup and boning.She believed women's swimwear should be as elegant as the evening dresses worn at the time .Her bathing suits were worn by famous Hollywood bombshells Jane Russel and Marylin.The advertisement is from 1956 issue of Mc Calls magazine and features suits from her ''Hourglass Collection'' one of the most popular designs.

FASHION IN THE MIRROR

The international photographers in this exhibition undress the theatre of fashion and question the creation of perfect beauty. Fashion in the Mirror is an overview of their self-examination and a rare look behind-the-scenes of fashion photography from the 1950s to the present day.

Finding both comedy and poetry in the set-up of the studio, the exhibiting photographers turn their cameras on the processes and paraphernalia of the fashion shoot. Photographers become mirrored in their own work and, as viewpoints are inverted and gazes misdirected, cameras stare back out at us expectantly.

Revealing the fashion industry’s secrets and undermining its glamorous illusions, the photographers in this exhibition create work that exposes this world from within.