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http://www.monopoli.gr/style/shopping/item/103784-Opening-με-20-έκπτωση

Elegance, modern fashion photography was born when three brothers, Parisian postcard photographers, shifted their lenses to the upper echelon of French society in the early twentieth century. As impromptu portraits of beautiful women in inimitable finery at racecourses, resorts, and cafés began to appear in magazines, courant designers such as Chanel, Hermès, and Madeleine Vionnet rushed to send their models to posh watering holes to be photographed with the beau monde. The first-ever showcase of 300 rich black and white Séeberger images, this luxe collection is a must-have for fashionistas, Francophiles, and vintage clothing enthusiasts. Elegance recalls a bygone era of glamour, and illuminates the candid beginnings of a now highly stylized photographic form.

FASHION IN THE MIRROR

The international photographers in this exhibition undress the theatre of fashion and question the creation of perfect beauty. Fashion in the Mirror is an overview of their self-examination and a rare look behind-the-scenes of fashion photography from the 1950s to the present day.

Finding both comedy and poetry in the set-up of the studio, the exhibiting photographers turn their cameras on the processes and paraphernalia of the fashion shoot. Photographers become mirrored in their own work and, as viewpoints are inverted and gazes misdirected, cameras stare back out at us expectantly.

Revealing the fashion industry’s secrets and undermining its glamorous illusions, the photographers in this exhibition create work that exposes this world from within.